|This Old House Lays Foundation For New TV Opportunities|
David: The original DIY home makeover brand is looking to expand beyond its original franchise. This Old House, which has conquered TV since its launch in 1979, and boasts a print circulation of 950,000 for the magazine, wants a bigger television footprint. The company has retained TV consultant Ed O?Donnell who will be looking into more cable and broadcast television opportunities for the brand.
This Old House editor Scott Omelianuk says that the TV, web and print properties have achieved to reach of over 50 million people. ?But we think they?re still more opportunity, and it?s time to move into the commercial space, in addition to public broadcasting," he says.
Arguably, This Old House spawned a wave of DIY TV programming that eventually launched several cable channels in the past couple of decades and countless series. Curiously, however, the original series and the brand has stayed mainly within public broadcasting on television. O?Donnell says that he wants to bring the brand into new kinds of TV content that moves across the multimedia platforms more effectively both for audiences and for sponsors. They expect to move beyond home-improvement and explore ideas in reality and travel programming, game shows and perhaps scripted entertainment.